I teach, consult, and do research at the intersection of marketing and computer science with an emphasis on machine learning, computational linguistics and social networks. I have over 20 years of programming experience, which I employ in the service of research and the application of common data science tools to real-world business problems. My work has been published in the Journal of Interactive Marketing, Network Science, the International Journal of Market Research, the Journal of Business Research, Marketing Theory, and a book on digital marketing. My current research is focused on the use of semantic relatedness in digital advertising and recommendation engines.
PhD in Marketing, 2015
University of Arizona
MBA in Marketing and Strategy, 2007
BSc in Computer Science, 2002
University of Colorado, Boulder
I currently teach the following courses at Willamette University: