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The authors investigate how a firm’s position in a network of marketing alliances affects performance for firms experiencing …

Marketing executives operate in increasingly complex marketplaces characterized by global competition, accelerating sustainability …

As marketers, we are confronted by an increasingly complex world—one characterized by markets that emerge and evolve at an …

One of the defining features of online social networks is that users’ actions are visible to other users. In this paper, we argue …

A preference for diversity has been identified as an important predictor of tie formation in certain networks, both social and …


I currently teach the following courses at Willamette University:


August 2015 – Present

Assistant Professor of Marketing

Willamette University

I conduct research and teach courses in data science, digital marketing and marketing analytics.
August 2010 – May 2015

Ph.D. Student

University of Arizona

Graduate studies with a concentration in natural language processing, information theory, and digital marketing.
January 2009 – August 2010

Managing Partner

Graphex Corp.

My partner and I managed a team of software ninjas on a variety of high-margin consulting gigs until I sold my half of the business to go get a Ph.D. We did projects for clients in Denver and Silicon Valley. Several projects resulted in successful exits for our clients with acquisitions by Oracle and Shutterfly.
January 2007 – January 2009

Interactive Director

Vermilion Design + Digital

Managed a team of software engineers on award-winning digital marketing projects for clients like Pepsi, The Gill Foundation, and the University of Colorado.
August 2005 – May 2007

MBA Student

Willamette University

Masters work focused on marketing strategy. Tuition covered by full scholarship. Finished in 18 months.
January 2004 – May 2006

IT Manager

Willamette Valley Health Authority

Responded to complaints. Bleh.
May 2002 – January 2004

Senior Web Developer

IHS Markit

I wrote software for the visualization of financial data used by companies like Schwab, TDAmeritrade, the NY Times and the Wall Street Journal. Our company was eventually acquired by Goldman Sachs.
January 1998 – January 2008

Software Engineer

Various tech startups

I wrote software (both as employee and contractor) for various technology startups including one that participated in the inaugural Techstars class. Several companies had successful exits with one purchased by Jive Software and another that was acquired by AOL.