social networks

One of the defining features of online social networks is that users’ actions are visible to other users. In this paper, we argue that such social visibility has a detrimental effect on users’ willingness to gift digital goods. The gift giving pro- …

A preference for diversity has been identified as an important predictor of tie formation in certain networks, both social and organizational, that also exhibit a high degree of suppleness–the ability to retain their general form and character under …